1- Being a fashion influencer is competitive! Do what the pros are doing

Fashion brands want you to have followers. It´s that simple. But it´s nearly impossible to grow fast enough. Shortcut follower growth with private pods. These groups of instagrammers are the secret behind many top fashion influencers.

2- Pick your fashion or clothing niche and stick to it

What do you love about fashion? No really, what do you love about it? Connecting your interests with a sustainable fashion brand ambassador career -the kind where you actually get paid- means being honest with yourself. Are you doing this because it seems cool, easy, or more fun than a real job?

Unless you live and breathe fashion, and have a particular niche about the fashion world you love, stop reading right here. IT´s just a hobby until you get paid, so start by thinking about becoming a fashion brand ambassador as a hobby.

3- Develop fashion and clothing content that matters

When answering how to become a fashion brand ambassador simply start with value. What type of content are you creating and why does it matter to your audience? These days, Instagram is full of attractive people posing in the latest styles around the world.

Sure, it´s nice to look at, but is it really adding anything new to the global fashion conversation? To stand out to fashion brands ,your content needs to take a point of view, and communicate it to the world. Challenge yourself to invent new styles, photograph or video in uncommon locations, and get your head in the industry by documenting shows and events from your perspective. 

4- Find your squad and keep them close

It´s not all about you! The most successful fashion brand ambassadors got that way with a close group of friends who encourage each other, share info about brands that are hiring, and help create viral posts by liking, commenting, and sharing each others´ content. In Instagram lingo, these groups are called pods, and they will be the foundation of your fashion brand ambassador career. Working out how to make money online starts with making connections first.

You can also try to partner up with existing fashion brand ambassadors. Try searching the web for terms and brands you want to work with. Companies like Zara, H&M, ASOS, Fashion Nova, Revolve, lululemon, Nike, Free people, and more have been aggressively recruiting, and you maybe able to ask for tips or strategies if you make the connection first.

5- Grow your following by staying true to your own unique clothing style

Stop asking how to become a fashion brand ambassador, and blaze your own trail. The best fashion brand ambassadors have a unique style all their own. Sometimes it´s subtle, other times it´s in your face. Create a special visual language that´s all your own and carry it through photos, video, and written word. It could be a special tone or effect you put on your content, a certain type of environment, or a new way of describing what your audience is seeing.

6- Get out into the fashion world, and stay hungry

Fashion brands large and small are starting brand ambassador and influencer marketing programs every day. The good news is there´s a constant feed for new brand ambassadors willing to work with small companies to develop their story and show them the benefits of influencer marketing. Make it simple for them to contact you through email and social media, then roll up your sleeves and get to work. Start with brands you love, and see which ones need help in the social media space.

Reach out proactively using LinkedIn to research marketing team leaders and agencies for influencer marketing. Remember to start small, the big fashion houses are always looking for new talent, and will find you when the time is right. 

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