1- Have a plan for your pictures, videos, and stories

What does your instagram content say about you? If you´re working day to day, you may need to take a time out to plan your story. No, not your story… I´m talking about the theme that connects all your posts together. That can be visual language like a color scheme or post production treatment, or it can be something more subtle. The point is when people look at one of your posts, they should be able to tell it´s yours without seeing the name behind it. Sound difficult? It isn´t easy. But it´s number one on our list because it´s the thing most instagrammers miss when starting down the path to influencer.

2- Join or rent a private instagram pod

If you don´t have 500 close friends to start your own pod, there are services that help you cheat. Well, it´s not technically cheating, but it is a shortcut to getting more followers fast. Like everything else on the web pods have become lucrative for their founders. Many are now working with agencies to bring new influencers into the fold. 

3- Don´t be afraid to start small

While it´s tempting to jump straight to the end game, you have to start small to get there. That means looking to local and more accessible people or companies to start your journey. If your goals involve travel, check with local travel agencies for up and coming destinations. Food and wine? Try top restaurants to see what´s going on in their world. By meeting people and networking you´re learning and getting new ideas for connect.

4- Research and stay on top of trends

Instagram is all about trends. Brands want to be in the limelight, and being cool means staying ahead of the curve. Remember when your feed was pretty much all charcoal face mask peeling videos? Those fun to watch viral videos started with a trend that just a few instagrammers jumped on. But you can bet as soon as they did many more influencers were tracking down brands that pay and reaching out.

Spotting instagram trends starts by keeping an eye on the suggested and trending sections of the app, as well as looking in your niche for particularly engaging types of content. It´s about following the herd, but keeping a close eye peeled for those special moments that you can contribute to. 

5- Reach out to other instagrammers and form a pod

Pods are group of Instagrammers that gather a common theme. They can be all about a topic like fashion or a city like San Diego. The purpose of the pod is to help each other by liking, commenting and viewing videos. When the pod all engages with one another, Instagram´s algorithm promotes that content to thousands of other users, giving them a huge spike in followers. 

6- Develop partnerships with photographers and videographers

People love a curated look. But camera equipment is expensive and takes a lot of skill to use. You can learn photography and videography on your own, but that can also leave you with the challenge of having to shoot your own images. By partnering with local photographers or videographers, you can work on improving quality and consistency without shelling out big bucks. In return you can offer to manage their social media or help get them new business by sharing content with your followers.

7- Stay in front of public relations agencies

PR agencies are the heart of major influencer relationships for many brands. That means one point of contact for you can turn into multiple business relationships. Agencies can also turn Instagram newbies into overnight Instagram famous. Familiarize yourself with local and national public relations agencies. 

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