Why you want to go viral on instagram

Getting a post to go viral on Instagram doesn´t just result in a bunch of views, likes and comments.

It also results in a huge surge of new followers.

How many followers am I talking about exactly?

With my best viral post, I managed to get over 900.000 views. I gained about 6000 new followers over the next two or three days as a direct result.

The 3 keys to going viral on Instagram

1- Post viral content

2- boost engagement ASAP after posting

3- Participate in engagement groups

1- Creating or curating content that goes viral on Instagram

The first thing you´ll need to do is to find or create content that has the potential to go viral. 

What does that mean

Not every post on Instagram has equal potential for vitality. Not every post has wide appeal that´s going to strike a chord in the hearts of the masses to garner hoards of likes and comments.

In essence, viral content is able to more easily gain likes and comments than your typical instagram post.

A picture of the macaroni and cheese you made for dinner last night isn´t likely to go viral. Generally, most people don´t give a damn about what you´ve been eating. 

How about a super cute video of a cat doing something adorable? Now that has some potential. You know the power of the viral cat video – people love watching cute animals, and therefore a lot of people are likely to double tap, leave comment, or tag a friend.

But obviously, posting cat videos isn´t going to work for everyone, especially if you´re trying to promote a business that´s completely unrelated. You need to stick to specific content within your niche, by posting whatever it is that appeals to your specific audience.

So if you haven´t gotten super specific in finding what your niche is and what kind of content you should be posting for your audience, go do that right now. Before you go any further.

So how do you find viral content that works for you specifically?

In order to find the right viral content for your account, you´re going to be looking to the big successful accounts in your niche.

Search for content that is already viral.

You want to find similar accounts in your niche and look at their content. What you´re looking for are posts that get 2-3x more engagement than average.

2- Gain lots of engagement -fast!

In order to go viral you´re going to need a lot of engagement, and you´ll need to gain it fast. That means doing everything you can to boost engagement immediately after posting.

The idea behind this is that a big initial engagement boost can push your post on to the Instagram Explore page.

Why do you want to be on the explore page? Because it´s the best place on Instagram to get your content exposed to an even larger audience than the one you already have!

Ways to increase engagement

• post content at times when your audience is most active. You can use an analytics program like Iconosquare to find out the best times specific to your account
• implement a great hashtag strategy to extend your reach. 
• always post a CTA or call to action in the caption to engage your audience. Start a conversation with your audience, and get them commenting and liking more than ever before.

3- Engagement groups + networks: a key component to going viral on Instagram

Apart from posting viral content, participating in engagement groups is the most important factor in getting your content to go viral.

Engagement groups will help you achieve your goal by helping you get that big initial boost of engagement

Instagram is a social network, so one of the best ways to grow is to work together with other people in order to do that. Engagement groups consist of a bunch of committed people, who have decided to work together to help one another boost their content and grow their accounts.

Follow me on Instagram: https://www.instagram.com/itscamilitaok/